April 2018

Insights

Inside the Brick-and-Mortar Locations of Digitally Native Vertical Brands (DNVBs)

After establishing their brand and customer base online, digitally native vertical brands (DNVBs) often grow by expanding into physical retail. Fast-growing companies like Warby Parker and Bonobos have continued to buck conventional retail paradigms as they have…

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Installations

Installation: Stop & Shop

Stop & Shop has been using self-service deli kiosks to enhance the ordering experience and increase efficiency at the supermarket deli counter for more than 10 years. Originally built on bulky, expensive hardware that relied…

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Installations

Installation: Rent the Runway

Rent the Runway established its brand offering upscale apparel rentals online. When the company expanded into brick-and-mortar, it needed to present a branded in-store experience, with technology that enabled seamless, friction-free interactions. And more specifically,…

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How To

Choosing a Platform for In-Store Technology

As digital transformation drives fast-paced changes in how consumers engage with brands, enterprise retailers need unparalleled versatility from their in-store technology platform. Traditional in-store technology has featured custom-built hardware that delivers a single point solution—your…

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Insights

What “In-Store Omnichannel” Looks Like

According to a December 2017 study, 87% of retailers say in-store omnichannel is "critical to their business," but only 8% say they've "mastered" it. This indicates a definitive demand for smarter in-store experiences that blend…

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How To

Common Barcode Symbologies Defined

Barcodes provide an effective, operational way to represent data, but there are some key distinctions that make each barcode type more or less useful for a particular application. Across industries such as retail, shipping, healthcare,…

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