How To

Choosing a Platform for In-Store Technology

By Eliahu Sussman

Choosing a Platform for In-Store Technology

April 12, 2018

As digital transformation drives fast-paced changes in how consumers engage with brands, enterprise retailers need unparalleled versatility from their in-store technology platform.

Traditional in-store technology has featured custom-built hardware that delivers a single point solution—your price scanner, point-of-sale terminal, custom ordering station, product locator, and so on. This has led to an increasingly complex array of disparate, disconnected solutions, which can be a real headache to synchronize, upgrade, or expand.

As a result, enterprise retail is moving toward systems that can replace existing point solutions while also delivering the flexibility to enable new solutions and workflows. When considering new deployments, evaluations should include five key criteria:

  • Ease of use
  • Price-performance ratio
  • Product lifecycle support
  • Scalability
  • Developer ecosystem

Traditional retail technology consists of purpose-built hardware that was either designed for a single point solution—cost-effective, but low-performing from a versatility and customer experience standpoint—or multi-purpose—with impressive power and versatility that comes at a price point that can be prohibitive at scale.

Consumer devices as a retail technology platform

With the tremendous advancement of consumer-based technologies in recent years, modern enterprises now have an enticing new alternative to traditional retail technologies: tools that offer the versatility and rich feature set of expensive multi-purpose enterprise hardware, but at a price point that rivals the inexpensive, lower performing traditional point solutions.

Consumer devices are rapidly expanding their footprint in the enterprise as a cost-effective, powerful, versatile, expandable, innovative solution that offers unmatched price for performance.

Leading retailers are increasingly leveraging the best-in-market consumer technology platform in their enterprise, and that is iOS. Learn more about how iOS enables a range of enterprise solutions bt utilizing consumer devices:

Download the White Paper

You may also like...

How To

How to Buy a Price Checking Terminal: Components & Regulations

Price checking terminals are a common fixture in brick-and-mortar retail. A well-positioned price checking device can bring important product information to customers’ fingertips, helping them make informed purchasing decisions for a smooth shopping experience. Price checkers…

Read More
How To

Common Barcode Symbologies Defined

Barcodes provide an effective, operational way to represent data, but there are some key distinctions that make each barcode type more or less useful for a particular application. Across industries such as retail, shipping, healthcare,…

Read More

Learn more about
Mobile ImagerTM

View Product

Ready to see how Aila
can be the solution for you?

Let's Chat