Installation: Stop & Shop

By Aila Staff

April 25, 2018

Use case: Deli ordering

Product: Interactive Kiosk

Results: Deployed across 400+ locations


Stop & Shop has been using self-service deli kiosks to enhance the ordering experience and increase efficiency at the supermarket deli counter for more than 10 years. Originally built on bulky, expensive hardware that relied on Windows OS, Stop & Shop’s parent company, Ahold, sought to modernize its deli order kiosks with technology that would provide a better user experience and better ROI. Aila’s Interactive Kiosk proved to be the most intuitive and scalable solution for their stores.

Slicing lines at the deli counter

Grocery shopping is already a time-consuming activity. Long lines at the deli counter can exacerbate an already frustrating customer experience. A 2018 study found that only 23% of shoppers were satisfied with the length of lines at their grocery store. 

By putting Aila’s Interactive Kiosk at the entrances of the store and at the deli itself, Stop & Shop was able to reduce the amount of time shoppers spent waiting in line at its stores.


Recommendations increase order sizes

While shoppers are selecting their items from the kiosk, they’re shown ongoing sale prices and previously ordered items to recommend items they may want to add to their cart. Studies show that personalized recommendations increase impulse purchases and, at grocery stores, customers spent 6-8% more when ordering through a kiosk.

Stop & Shop offers a handy kiosk to help expedite the process.  Simply make your selections on the screen & your number is called over the loud speaker to let you know your order is ready while you finish up your shopping.
Kris W. via Yelp

How it works

  1. Approach the ADA-compliant Interactive Kiosk, located at store entrances and at the deli counter.
  2. Either scan your loyalty card or enter your phone number.
  3.  Browse deli products, see ongoing sales and past purchases. Then add items to your cart.
  4. Deli associates will begin preparing your order while you continue with your shopping, skipping the line
  5. You’ll receive a text message or will be notified over the PA system when your order is ready for pickup

This solution works in tandem with a traditional take-a-number system, which is still available for those shoppers that would rather to place their order directly with deli staff.


Aila’s Interactive Kiosk is a smart, scalable solution for a range of enterprise use cases. View the product sheet to learn more:

Download the Product sheet

You may also like...


Installation: American Eagle

American Eagle is a premium apparel brand that has over 1,000 brick-and-mortar locations around the world. With a consumer base full of tech-savvy Gen Z shoppers, delivering a seamless experience across both online and physical…

Read More

Installation: Rent the Runway + WeWork

Rent the Runway has built a loyal base of more than 9 million members by offering fast, convenient home delivery of outfits and apparel. However, the online rental model includes inherent lag time while items are…

Read More

Learn more about the
Mobile Imager

View Product

Ready to see how Aila
can be the solution for you?

Let's Chat