Insights

Is Your Store Ready for the Holidays?

By Alex Goodwin

November 22, 2016

We don’t have to tell you what’s coming – the two most important shopping months in retail. While many retailers are betting big on online shopping, the savvy retailers are planning to beef up the in-store experience as well. To capitalize on the season’s higher foot-traffic in bricks-and-mortar stores, you need to add these devices to your sales floor: 

Retail-ready handhelds

Your new holiday hires might be fantastic, but odds are they’re fairly uneducated on your product offerings. Giving them a retail-ready handheld empowers them with sale-clenching product and inventory information in the palm of their hands.

Sales associates armed with handheld mobile devices become personal shopping assistants to customers, offering up-to-date inventory information and tailored product suggestions. This dynamic model engages customers at the point of decision and provides them with a knowledgeable guide as they traverse their shopping journey.

Plus, mobile devices offer seriously flexible functionality for sales associates on tasks from clienteling to line-busting to inventory duties. The same device, especially when equipped with the latest scanning technology, can become a lightweight and easy-to-use clienteling tool, BOPIS information center, and inventory tool, all with a touch of the screen.

Attractive, engaging kiosks

When shoppers need a deeper level of product or inventory information, they want it immediately, and searching for a sales associate can be frustrating. Brands can easily address this with in-aisle kiosks that provide product locations within the store and inventory information at other branches, as well as suggest similar or complementary products (like this information center at Lowe’s.) And, because these devices are built for iPads, they employ next-gen price scanners and can use natural-language search, so the experience is easy and intuitive for the shopper.

Kiosks provide brand touchpoints for maximizing customer-brand interaction, providing richer product content and related-item suggestions. At entry points and around the store, kiosks can help customers find exactly what they’re looking for, provide product information and reviews and offer suggestions for complementary products as well. Shoppers avoid the frustration of searching for products, and brands never miss an opportunity for an upsell.

Aila’s Interactive Kiosk and Mobile Imager are the two devices you need on your sales floor this holiday shopping season. Email us at info@ailatech.com to brainstorm how to offer an exceptional shopping experience to holiday shoppers in your bricks-and-mortar stores.

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