Insights

Look for These Three Features in a Retail iPad Enclosure

By Alex Goodwin

June 15, 2016

Progressive brands know that immersive in-store experiences help draw customers into the physical shopping experience and connect the bricks-and-mortar store for true omnichannel shopping. A great place to start in building an immersive store is to mount iPad-based enclosures in fitting rooms and throughout the store that give shoppers detailed product information, create smart fitting rooms and deepen their brand relationship with coupons and other loyalty incentives.

To find an iPad enclosure that will complement your store design, keep these three features in mind:

Variety

Building an immersive shopping experience usually involves using iPad enclosures and kiosks through the store, so you’ll want to work with a company that offers a variety of mounts for each enclosure, or can work to custom-design a kiosk that suits your design and layout. Here you can find examples of how different mounting options create a unique look and convey a unique kiosk function to shoppers.

Power options are also an important consideration when choosing an iPad enclosure. Think about how each kiosk will be used, and then find a company that offers a variety of ways to power the iPad, such as Power over Ethernet (PoE) or Wi-Fi.

Sleek aesthetics

There are two things that can ruin the aesthetics of an iPad enclosure: bulkier scanners and a tangle of cords. Traditional retail devices are particularly prone to needing peripheral scanners and other hardware in order to function as a multi-use retail device, but modern ones have low-profile scanners that use the iPad’s native camera, like our Interactive Kiosk. A well-designed enclosure will only need, at most, one cord – the iPad’s charging cord – to operate. Even those can and should be hidden discreetly.

Customization

Your brand is unique, and any iPad enclosure you mount throughout your store should reflect that hard-earned brand identity. That’s why it’s important to find an iPad enclosure that can be customized with the right colors and graphics to bolster your brand.

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