Insights

Three Ways to Know if a Smart Fitting Room Is Right for Your Brand

By Alex Goodwin

August 11, 2016

Smart fitting rooms address age-old fitting room woes, like the 84% of customers who have trouble getting help while in the fitting room, but even with these compelling statistics, investing in a smart fitting room device can feel like a risky step to prudent retailers.

Here’s how you know whether creating a smart fitting room for your customers is the right move for your store:

You want to offer more personal attention without hiring more sales associates

The startup cost of adding a smart fitting room (usually comprised of an app-enabled iPad and a dedicated enclosure) pale in comparison to the ongoing cost of a sales associate salary, not to mention the costs associated with training. Smart fitting rooms not only attract and engage shoppers would have left your store without entering the fitting room, but they’re a wise investment for brands looking to nurture a personalized experience for shoppers without doubling their floor staff. 

You’re losing sales at the point of decision

Research has shown that 97% of customers who have re-dressed and left the store without finding their size or color, but 96% of shoppers have said that “access to service on demand” would improve the fitting room experience and persuade them to try on more things*.

A smart fitting room gives shoppers instant access to such a service, so they’re never left wondering whether another size or color might have flattered them more, or if the product they want might be available in another store.

Your brand values a unified shopping experience

In-store technology completes the omnichannel shopping experience by linking the convenience of online shopping with the ability to touch, feel and try on products. Advanced fitting room devices even allow shoppers to access their online cart and start trying on the products they’ve researched online, creating a consistent and unified shopping experience.

* Laney, Marge. Fit Happens: Analog Buying in a Digital World. LegacyONE, 2014.

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