Insights

Why “Light & Fast” Matter for Mobile Retail

By Alex Goodwin

May 26, 2016

The traditional retail scanners and devices might be fine for maintaining the status quo, but lighter, faster, next-gen devices are the devices of choice for retailers who want to build exceptional shopping experiences in their stores.

Shoppers make split-second decisions

If you haven’t given each associate their own mobile device, you’re losing sales. Light and fast next-gen mobile retail devices help retailers make the most of in-store footfall by delivering the product information they want wherever they want it. Plus, because they’re built to power the iPod, the software is easy to navigate and intuitive for the sales associate, so there are no delays or false starts in pulling up product and inventory information quickly.

Light and fast translates to “savvy and innovative” to customers

Building an immersive and on-brand shopping environment is vital, and mobile retail devices are an essential part of engaging retail design. Stellar shopping environments encourage sales, but using clunky retail handhelds in an otherwise well-designed store create a juxtaposing and disjointed brand image. By contrast, the sleek, slim design and market-leading scanning technology of iPod-based retail devices help make retailers look sophisticated and cutting edge. Whether for associate or customer use, such as mobile devices used for gift registries, iPod-based devices create the right brand image in your store. If your image matters, you need the lightest, fastest mobile retail device on the market.

Sales associates do much more than sell

A product sales associate moves from clienteling to line busting to inventory duties constantly, and they need retail mobile devices that can make the transition with them. Light and fast devices are easier to use physically because they offer true one-handed scanning and unprecedented pocketability. They’re also more adaptable to a sales associate’s workflow as they can shift from providing product information to helping with inventory with the click of an app. Sales associates are never left fumbling for the right device when they carry just one light and fast tool that does it all.

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