News / What "in-store omnichannel" looks like

What "in-store omnichannel" looks like


In a recent Innovative Retail Technologies survey, 55% of retailers said their company is actively investing in omnichannel systems and technologies, a five percent increase since 2014. That number includes a steady shift towards in-store omnichannel, but many retailers still struggle to define what, exactly, “in-store omnichannel” should look like.

It uses intuitive software

The right in-store omnichannel hardware also needs to work in concert with exciting software. Experiences enabled by solutions like Blippar, an augmented-reality and visual discovery software, make shopping fun for customers by unlocking product information and deals throughout the store and in unexpected places. Good hardware effortlessly complements this innovative functionality.

Customer loyalty program Belly allows shoppers to access their loyalty program with a quick card scan which opens an interface for viewing and using loyalty points and accessing special prices. When paired with an easy-to-use hardware display, this kiosk becomes a powerful tool in drawing customers into the in-store shopping experience.

It completes the omnichannel circle

With sleek hardware and exciting software, in-store omnichannel is a vital part the omnichannel experience. By providing rich digital content through immersive displays in the bricks-and-mortar store, stores are giving shoppers the chance to discover a deeper connection with their products and brand.

In a true omnichannel approach, each shopping avenue needs to be augmented. Bricks-and-mortar stores aren’t dying, but they certainly are changing, and retailers are tasked with creating a physical shopping experience that connects to and complements online and mobile.

It’s attractive & easy to use

“Attractive and easy to use” may sound simple, but traditional retail tech manufacturers have been missing the mark for years. A new generation of retail handhelds and kiosks, like Aila’s Interactive Kiosk and Mobile Imager, are instead harnessing the beautifully-designed Apple suite of devices to create functional and appealing in-store omnichannel experiences.

One of the many advantages of these next-gen retail devices is the use of the device camera as a scanner, so scanning is omnidirectional and barcode agnostic - they’ll scan anything from 1D/2D barcodes to the imperceptible Digimarc barcodes and will adapt to future technologies, too.

iPad-based kiosks are sleek, with designs that eliminate cumbersome and ugly cords for a simpler aesthetic. iPod-based mobile handhelds are feather-light and pocketable. In-store omnichannel should be a union of elegant form and powerful, dynamic function.

Aila is defining what in-store omnichannel looks like. To explore how you can offer a complete omnichannel experience in your bricks-and-mortar store, email us at

Rent the Runway
Whole Foods

Have Questions?